10 reasons it’s smarter (and safer) to get life insurance through an adviser

Let’s be honest—insurance can feel like another language. Between long Product Disclosure Statements (PDS), fine print, and complicated exclusions, it’s no wonder most people give up and just tick the first box they see.

The problem? That “she’ll be right” approach often comes back to bite at claim time. That’s where a financial adviser steps in—not just to simplify things, but to make sure you’re actually protected when it matters most.

Here are 10 reasons working with an adviser can make all the difference:

1. They translate the fine print

PDS documents can run over 100 pages, packed with jargon. An adviser cuts through the noise and explains—in plain English—what really matters for you.

2. They check what you already have

Many people already hold insurance inside their super fund, but often don’t know the details. Cancelling, doubling up, or overlooking it could cost you. Advisers help you understand whether to keep, adjust, or replace existing cover.

3. They tailor cover to your life

Life insurance, income protection, trauma cover, or total and permanent disability (TPD)—it’s not about a “standard package.” Advisers align policies to your actual stage of life, whether you’re starting a family, buying a home, or changing careers.

Bonus: Some premiums outside super may even be tax deductible (ATO, 2024).

4. They help you avoid “junk” insurance

From policies that mostly protect lenders to direct ads that sound too good to be true, there are plenty of poor-value options out there. Advisers know which ones to avoid and which providers actually deliver.

5. They pre-assess your chances

Every insurer views health conditions, jobs, and lifestyles differently. Advisers can approach insurers behind the scenes to find the one most likely to offer fair terms—saving you time and avoiding unnecessary knockbacks.

6. They’re legally on your side

Unlike comparison sites or going direct, licensed advisers must act in your best interests. That means formal advice documents, a duty of care, and clear pathways to escalate complaints if needed (ASIC, RG 175).

7. It may actually cost less

Many assume advice means paying more. But adviser-negotiated policies are often better value than default cover through super or direct policies—sometimes with broader features and lower premiums.

8. They’re there at claim time

Filing a claim while you’re unwell or stressed can be overwhelming. Advisers support you through the process, advocate with insurers, and make sure you receive the benefits you’re entitled to.

9. They keep your cover updated

Insurance shouldn’t be “set and forget.” Major life events—like pay rises, children, or new debts—can all affect how much cover you need. Advisers help adjust your policies so they remain relevant.

10. They advocate when things get tricky

If an insurer rejects or delays a claim, advisers can step in. Their experience (and collective weight) can push insurers to act fairly in situations where an individual might be overlooked.

Final Thoughts

DIY insurance might feel easier in the short term, but the risks are real. A financial adviser doesn’t just recommend products—they protect you from blind spots, stand up for you at claim time, and make sure your cover evolves with your life.

Because when the unexpected happens, the last thing you want is to discover your policy doesn’t work the way you thought it did.

Further Reading

• FSC Life Insurance Framework

• ASIC Moneysmart: Choosing a financial adviser

• ATO: Tax deductions for insurance

The information in this publication is general in nature and does not take into account your personal circumstances. Consider your own situation or seek advice from a licensed financial adviser before acting.